Sales Order Analytics - Magento 2

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This Magento 2 extension will show analytical data of the orders placed. The data will include information like:

  • Which browser was used to place the order
  • Whether the order is placed from mobile or desktop
  • What was the screen resolution
  • From where customer reached the store, i.e referral from any website, google, direct, etc
More Information
Compatibility (CE & EE)2.1.x, 2.2.x, 2.3.x, 2.4.x
  • Quality Code
  • Free Installation
  • Lifetime Free Support
  • Quick Response


Magento 2 Order Analytics Information | Browser, Device Used etc Magento 2 Order Analytics Report

Overview - Sales Order Analytics Magento-2 Extension

This Magento 2 extension, 'Sales Order Analytics' displays analytical information of the orders placed.

The information will include,

Device and Area Information
  • Placed From: It will display if the order was placed from Frontend or was created at the backend by admin or placed via Rest/Soap Api.
  • Country: It will show the country from where the order has been placed. It is identified using the Customer’s IP address, which might be different from the shipping/billing address.
  • Device: It will mention the device from which the order is placed like, Desktop or Mobile, etc.
  • Operating System: Here the operating system of the device is mentioned like Mac OS, Microsoft Windows, etc.
  • Client: It will display the browser or app used to place the order.
  • Screen Resolution: Here the screen resolution of the device will be displayed.
Traffic Source Information
  • Source: This displays from where customer reached your store to place the order. i.e Google/Bing/Any other website or Direct.
  • Source URL: This displays the URL of the source.
  • UTM Source: This will show the value of utm_source parameter from referrer URL(if available)
  • UTM Medium: This will show the value of utm_medium parameter from referrer URL(if available)
  • UTM Campaign: This will show the value of utm_campaign parameter from referrer URL(if available)

This analytical information can be seen by

  • Opening an order in admin panel and going to ‘Analytical Information’ tab
  • Going to admin path Reports > Sales > Order Analytics.


  • You may track and analyse how many orders are being placed from mobile/desktop
  • You may track and analyse which search engine is giving you more profit
  • Browser and screen resolution used by the customer to place orders at your store can be tracked and anlysed here
  • You may compare actual country of customer with the country mentioned in billing and shipping address to suspect a fraud
  • You may find out how many orders are being created from admin panel/rest, soap Api
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Version v 1.0.4 - May 29, 2021
- Compatibility with Hyva Themes
Version v 1.0.3 - May 26, 2021
- Compatibility with varnish or any other third party that didn't Magento at when cache copy found
Version v 1.0.2 - March 01, 2021
- Compatibility with DeviceDetector library update
Version v 1.0.1 - October 01, 2020
- [New] Added order analytical info as new columns to order grid
- [New] Added new admin setting "Store > Configuration > RedChamps > Order Analytical Information > Settings > Location of Analytical Info" to decide if you would like to display analytical info in different tab or at main Information tab at order view.
Version v 1.0.0 - November 15, 2019
- Initial version
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