Sales Order Analytics - Magento 2

Overview - Sales Order Analytics Magento-2 Extension

This Magento 2 extension, 'Sales Order Analytics' displays analytical information of the orders placed.

The information will include,

• Placed From: It will display if the order was placed from Frontend or was created at the backend by admin or placed via Rest/Soap Api.
• Country: It will show the country from where the order has been placed. It is identified using the Customer’s IP address, which might be different from the shipping/billing address.
• Device: It will mention the device from which the order is placed like, Desktop or Mobile, etc.
• Operating System: Here the operating system of the device is mentioned like Mac OS, Microsoft Windows, etc.
• Client: It will display the browser or app used to place the order.
• Screen Resolution: Here the screen resolution of the device will be displayed.

• Source: This displays from where customer reached your store to place the order. i.e Google/Bing/Any other website or Direct.
• Source URL: This displays the URL of the source.
• UTM Source: This will show the value of utm_source parameter from referrer URL(if available)
• UTM Medium: This will show the value of utm_medium parameter from referrer URL(if available)
• UTM Campaign: This will show the value of utm_campaign parameter from referrer URL(if available)

This analytical information can be seen by

• Columns of Sales > Orders grid
• Opening an order in admin panel and going to ‘Analytical Information’ tab
• Going to admin path Reports > Sales > Order Analytics.

Benefits:

• You may track and analyse how many orders are being placed from mobile/desktop
• You may track and analyse which search engine is giving you more profit
• Browser and screen resolution used by the customer to place orders at your store can be tracked and anlysed here
• You may compare actual country of customer with the country mentioned in billing and shipping address to suspect a fraud
• You may find out how many orders are being created from admin panel/rest, soap Api